
First Choice are wholesale suppliers of fine food for the restaurant & hotel industry.


The Finest Fruit and Vegetables with a side dish of London charm. Serving your kitchen since 2005. Whatever your menu needs, we can deliver. *Please note any prepared produce needs to be ordered before 18:00, for next day delivery*

Our family-run business specialises in supplying professional chefs and caterers with the very best hand-picked selection of fresh fruits, vegetables and salads available. From our base in New Covent Garden Market, we operate two deliveries a day.
Suppliers of fresh fruit and vegetables to the wholesale and retail markets. Long-established family-run business serving the local community.

We’re produce fanatics. For 50 years, Fresh Direct have worked to deliver globally and locally sourced fruit, veg, and dairy to hard-working chefs. We source and buy, and only work with the best growers locally, nationally and globally.
Fruit and vegetable wholesaler based at New Covent Garden Market.
Londons premium fresh prepared potato provider. We use our longstanding relationships with UK Farms to bring you fresh prepared produce at the best of prices.
We are a small business in Covent Garden Market. We operate a fruit, veg and dairy delivery and believe our products and quality of service are the key factors in our success as well as being a friendly face to our clients as like any true fruiterer!

We pride ourselves on sourcing the best and freshest produce directly from British, European and international growers.

Based in Islington, Avoman is a family owned business supplying fresh fruit and vegetables. Specialises in healthy and natural avocados sustainably sourced from southern Spain. Delivery information: Monday, Wednesday, Friday - Central London & South London (up to Balham) Tuesday, Thursday - East & North London (max zone Haringey)

Supplying freeze dried fruit- perfect to use as a garnish in drinks and on meals. Stays wonderfully fresh in resealable bags for 9 months once opened. Matches the flavour of fresh fruit with minimal waste.